TrueMind Edge
Driving Mental Performance in Elite Football.
Mental performance is the largest unstructured variable in elite sport.
Edge makes it measurable, visible, and actionable.
TrueMind Edge
Mental performance is the largest unstructured variable in elite sport.
Edge makes it measurable, visible, and actionable.
Where Edge has been built
The Edge advantage
Edge helps sporting organisations create environments where mental performance is trainable and measurable, players feel understood rather than judged, and performance becomes more consistent, sustainable, and human.
This approach empowers elite football clubs quietly, intelligently, and at scale, by turning cognitive insights into practical actions, better decisions on and off the field, and smarter player development and acquisition.
How Edge works
Edge V1 is decision-grade intelligence, surfaced on the Edge dashboard. A real-time model of readiness, risk, and resilience for coaches and support staff. Built on three universal dimensions of mental performance.
Scenario-based, football-driven prompts via web app.
Five to seven minutes per player. Nine prompts, three for each dimension. Voice cuts through performative bias and self-report distortion. No surveys. No self-rating.
Archetype classification per player and per group.
Linguistic, cognitive, emotional and paralinguistic signals scored across Cognitive Control, Learning & Adaptability, and Emotional Resilience. Strength, risk, and intervention opportunities surfaced automatically.
Decision-grade intelligence in under an hour.
Four dashboard views — Team Overview, Player Intelligence, Dynamics Layer, Decision Layer. Direct, actionable integration into Individual Development Plans.
The three dimensions
Three universal dimensions. Approach agnostic. Scored 0 to 100. Combined into the Edge Performance Index, a single headline number.
Focus · Decision-making · Error recovery
What Edge sees
Coachability · Pattern recognition · Tactical absorption
What Edge sees
Setbacks · Confidence stability · Stress recovery
What Edge sees
What clubs will use Edge for
Understand the mind behind the talent.
Train the mind with the same precision as the body.
Better decisions. Faster recovery. More winning.
Train stability and sustained performance.
Use the mind to rebuild the body.
Tailor coaching exactly to player needs.
Clarity underpins experience and knowledge.
Help the human and the player.
The White Paper
Mental performance drives at least half of on-field outcomes and is fundamentally misunderstood. Edge is the data and decision layer the modern game is missing.
Elite football has more data than ever. Squad GPS, sprint data, expected goals, biomechanics, sleep, heart rate variability. None of it sees mental performance. Players pass physical tests then collapse under mental pressure. Form drops without identifiable cause. Clubs invest heavily in talent with patchy return. Existing mental performance work is episodic, opinion-led, and rarely linked to on-pitch outcomes.
The white paper documents the gap, the cost, and the framework Edge is built on. It covers the three dimensions of elite mental performance. The Edge Performance Index as the headline number. The neural-twin model that turns voice signals into cognitive intelligence. The way data ownership and the non-clinical posture create a solution that sport needs now.
Written for Heads of Performance, Sporting Directors, Academy Managers, CEOs and CFOs.
Building
Edge V1 is being built and piloted in five PL and EFL academies. Built on the experience of a year of mental performance delivery inside the EFL academy system.
Delivered mental performance training to 34 EFL academies in 25/26 as part of the LFE Life Skills Programme. Over 50% of EFL academies booked TrueMind.
Training EnquiryFive PL and EFL academies. U-18 cohorts. Three months. No cost to the club. Voluntary opt-in player consent.
Join the PilotTeam and advisors
Will played professionally in the Premier League and EFL before moving into technology. His academic background spans computational neuroscience and quantum computing at the University of Michigan, mathematics and finance at Georgia State University, and epigenetics at The Health Sciences Academy.
He has spent a decade building AI and performance-intelligence systems as a consultant to Google, the NHS and Salesforce. As Founder, he is the product architect behind Edge and leads delivery inside the clubs, with his work backed by HM Government through the Global Entrepreneur Programme.
LinkedIn
Ben brings 25 years of commercial leadership across sales and marketing, having built, scaled and led ventures and commercial teams across multiple sectors. He is the author of The Cognitive Shock and an AI consultant, advising organisations on how to apply AI in practice.
As Co-Founder and CEO, he leads TrueMind's commercial strategy and investor relationships, and builds Edge relationships across adjacent elite sports and the UK military. He holds an MBA from Quantic, is a Certified Performance Coach, and served a decade in the Army Reserve and Cadet Forces.
LinkedIn
Michael built and led an EdTech SaaS platform for over eight years, taking it from concept to 140,000 users while securing SEIS/EIS investment and leading product development, operations and commercial strategy.
At TrueMind, he leads Edge product development and the pilot programme, with direct ownership of every club relationship in the pilot pipeline. A Certified Scrum Product Owner and certified mental performance coach, Michael delivered 40 mental performance and resilience workshops to 34 EFL academies during the 25/26 season.
LinkedInAdvisor bench
Get in touch
If you want a pilot for your academy, or to talk to the team about a partnership, leave us a few details and we will come back to you within two working days.
Or email ben@truemindedge.ai directly.