01TrueMind Edge
We open Edge to ten founding corporate clients in January 2027
02The problem
You are making people decisions with a tool kit that is not up to the job.
You need to see how someone thinks, learns, adapts and reacts to pressure so you can train them, develop them and get the best out of them.
Up to now there have been two ways to find out how someone will perform.
They are both slow, expensive and give you the information you need too late.
The information you need does exist. It is in how a person thinks, how they learn, how they adapt and how they react to pressure. It's all there, but until Edge nobody has had a practical, scalable and objective way of reading the data.
You see how a person really thinks, learns, adapts and reacts to pressure.
03What does a lack of insight cost you?
We have all been in this situation. The candidate interviewed well and seemed a great fit but six months into the role they turned out to be a square peg in a round hole.
You make financial decisions based on data. Why should recruitment or promotion decisions be any different? People decisions made without data are nothing more than bets placed with incomplete information.
Most businesses your size already spend money on getting those decisions right. Psychometric tests, 360 tools and management analysis driven by experience. They are all sensible and they all make sense, but none are backed by an objective read of the human mind.
The budget is already being spent, but it is being spent on guesswork. Why not invest it to get objective and actionable insights, signals and data?
The cost of a bad hire
One wrong hire on £42,000
*Data from the Recruitment and Employment Confederation. A poor hire at mid-manager level on £42,000.
04How Edge works
Find out how your people think, learn, adapt and react to pressure.
Easy onboarding
They click, read the questions and start talking.
No software, no download, no barrier to participation.
A simple and easy session
Five minutes.
No forms, no sliders, no self-scoring. Just relatable questions about their work.
Analysis and meaning extraction
Voice and AI read every answer.
Edge reads the language, the thinking behind it and how emotion is described and handled. Speech pace, response length and pauses are context, never a verdict, and tone of voice is not used.
The report
Objective insights, delivered at speed and scale by AI.
You get the information and signals quickly, adding value and insight just when you need them.
The method comes from law enforcement, where being wrong is not an option. That method records what was said and how it was said, and an officer reads and analyses both. Edge reads the input and provides the insights so you can make decisions based on objective data.
05This is not just another test
Edge does not use self-scoring. Each signal is judged against defined behavioural criteria from the evidence in a person's own answers, so there is no scale to aim at.
Nobody is asked to rate their own confidence or resilience, so there is nothing they can inflate or minimise.
A session of five minutes means you can run it regularly with no impact on the way your business runs.
The analysis of each session assesses against that person's last session, so you can see how they are developing over time.
A subject is measured against their own earlier readings, not against a type or a normalised profile, and no signal is averaged into a single number. There is no target to aim at, which defeats cheating or gaming the system.
Two people can answer completely differently and both still be read accurately.
06What you get
Evidence-based performance signals expressed along qualitative spectrums, across three pillars, with strengths, development opportunities and recommendations in plain English. Every signal carries an evidence confidence rating, and where the evidence is thin, Edge says so. Edge informs the decision. A person always makes it.
What lands in your inbox Example layout
How they think when the pressure is on.
What we read
How quickly they learn, and how they adapt to new circumstances.
What we read
How well they recover.
What we read
07Reasons to believe
Football and sport are the credibility engine. The main market is business. It is an unforgiving, high-performance environment which shows us whether Edge is providing value in a world in which it's obvious who has won or lost.
If Edge works on a professional football player in the ultimate competitive environment it will work on a sales floor the day before the end of a quarter.
08The leadership team
Came through the Manchester United and Walsall academies. A University of Michigan Communications graduate who played varsity soccer there, with further study in AI, mathematics and computational neuroscience. Mentored by Dr Scott Goldman, Performance Psychologist to the Golden State Warriors and Michigan. Backed by the UK Government Global Entrepreneur Programme.
He is the Product Architect behind Edge.
LinkedIn
Twenty-five years in sales, marketing and commercial leadership. An MBA, and more than a decade in the Army Reserve and cadet forces.
Author of The Cognitive Shock: Britain in the Age of AI. He owns the commercial side, and he still picks up the phone and sells.
LinkedIn
An EdTech founder who built a learning platform to 140,000 users, on his own. A qualified teacher and performance coach.
He delivered the TrueMind Resilience Programme into 34 of 68 EFL academies last season, and at TrueMind he leads product delivery, the pilot programme and data protection policy and compliance.
LinkedIn09The founding ten
We are taking ten founding corporate clients from January 2027.
Edge at £9,000 a year, against £12,000 list.
First access before the rest of the market, and a direct say in what gets built next.
Questions first? Email Ben directly.
10Book a call
Thirty minutes. We take you through how it works and what it delivers, and tell you plainly whether Edge is a fit for your business.
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Prefer email? ben@truemindedge.ai